Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!
FUNDRAISING
- Donor-Acquisition Strategies During Tough Times : FundRaising Success Acquisition is one of the toughest endeavors in the fundraising sector. Acquiring new donors is costly, budgets are tight and the next wave of donors has different needs than prior generations.by Joe Boland
- A simple retention calculation packs a powerful punch In my experience, often in fundraising departments no one actually has the word retention in their job title. Not so for acquisition. Retention often hides behind the skirts of other programs. It’s hinted at in words like “direct marketing”, “special appeals”, “supporter services”, “donor communications”. by Anita Lee
- Five Clues Your Fundraising is Headed Downhill Don’t we all want fundraising that provides reliable, consistent, revenue? Money we can count on year after year? But that kind of reliable success doesn’t just happen. As I travel around the country and work with so many boards, fundraising staff and ED’s, I frequently see frustration…by Gail Perry
MARKETING / COMMUNICATIONS
- Does Your Website Measure Up? Did you know that 58% of donors say they research an organization on the web before making a donation, according to a survey by DonorTrends? So, if you weren’t thinking about whether your website is meeting the needs of your donors, I suggest you start… and soon. by Tina Cincotti
- How To Use Google Trends Andy Crestodina is the Strategic Director of Orbit Media, a web design company in Chicago. The author of the incredibly helpful SEO book Content Chemistry, he’s amazing when it comes to helping your website receive exactly the type of traffic you want. by Marc A. Pitman
- 3 Ways to Attract Cause Marketing Partners Cause marketing is nothing new. Businesses have been partnering with nonprofits for decades in an effort to give back to the community and bolster their reputations for corporate citizenship, in lieu of simply writing a check. by Steven Shattuck
- Breaking Through the Noise: How to Get Media Coverage for Your Nonprofit | GuideStar Blog When it comes to pitching your organization to the media you are at a distinct advantage because everyone, including the media, loves a good story. That’s where nonprofits shine; they are never at a loss for powerful stories. by Karen Addis
LEADERSHIP / NONPROFIT NEWS
- An Open Letter to the “Overhead Myth” Authors Dear Art, Jacob, and Ken, I write to congratulate you and to thank you for your efforts to help deal with the Overhead Myth issue that complicates the larger public environment in which philanthropy and nonprofits operate. by Gene Tempel
- About High Fundraising Costs: It’s Complicated It’s time to make sure everyone understands that direct marketing is about the long run, not the short term. Nonprofit leaders need to understand how to talk about such long-term results in a way that is succinct, bold, and without apology. by Jeff Schreifels
- Exempt Organizations Update | Planned Giving Design Center The IRS has published its Exempt Organizations Update for July 2013. by Marc Hoffman
